social media influencer

Recently, I stumbled upon a video made by my pre-teen daughter on my phone. It was a 3-minute-long video featuring herself and she was reviewing a board game we had bought for her as a Diwali gift. To be honest, I was pleasantly surprised – the video looked almost YouTube and Instagram worthy! She had spoken with aplomb, her script was fun, and she had even edited the video herself. When I applauded her efforts, she hesitantly revealed that she aspired to be a YouTuber for a career. Needless to say, I was taken aback.

I told her that we would discuss it later, but my thoughts went on a spin. I wondered if parents should encourage their children to be social media influencers for a career. After all, it is emerging as a popular career and there is no age bar. Some kids and adults have taken to social media to carve their niche, built a strong follower base and minting a good amount of money.

After much deliberation, I came up with the pros and cons of social media influencer as a career from my perspective.


  • It is a wonderful opportunity to showcase talent or hobbies and turn passion into a profession.
  • It helps shed inner inhibitions as the work requires speaking or acting in front of the camera, attending public events, travelling around and networking with people/brands.
  • It boosts technology acumen as a lot of effort goes into using technology, right from content creation to uploads and many other aspects.
  • It can turn out to be a great source of income depending on the quality and relevance of content, number of followers and type of brand collaborations.
  • It brings free goodies, event invites and other interesting brand collaborations.
  • It gives a chance to be your boss.


  • It puts personal privacy at risk as most social media influencers tend to document their everyday life online to connect with followers.
  • It does not give a guarantee of success, fixed income or career security.
  • It creates an online identity crisis – the boundary between real and virtual life is blurry. It might make you want to portray yourself that you are not in the real-life just to keep up appearances, increase the number of followers and brand collaborations, and bring more work opportunities.
  • It is highly vulnerable to bullying and trolls, which could adversely affect mental and physical well-being.

In a nutshell, social media influencer as a career is a personal choice. It is an unconventional territory, but a path being taken by many. It is hard work – just like any other job or career. As far as my daughter is concerned, I feel that she still has 2-3 years to decide what career she wants to pursue. Who knows she might change her mind like she has done many times before? But, if at all, she is keen to be a social media influencer, I am going to lay down these pros and cons in open and let her decide the next course of action. As parents, we can explain right and wrong to our children, but can’t dictate their choices. Rather, we should give them the confidence to spread their wings and fly high, and let them know that they have our back, no matter what.

About Smita Omar

Smita is an ex banker who voluntary said adiós to a high flying career to explore the rocky yet beautiful terrain of motherhood. When she is not busy juggling between her naughty daughter and foodie husband, you can find her donning the hat of a freelance content developer-editor to keep her sanity intact. She has been a Work-From-Home-Mother for 8 years and turns to meditation when the going gets tough.

1 Comment
  1. Lakshay Rajput 3 years ago

    You have listed pros and cons so well. I see no issues if kids want to become a social media influencer as long as they have found a way around it.

Leave a reply

©2024 Kidwise . All trademarks used on this website are the property of their respective owners.


Register or Login


Register | Login

with your email ID

By registering you are agreeing with the Terms of Use and the Privacy Policy.


Is your child 21st Century ready?

21st century skills for kids

Introduce your kids to 21st Century skills & other exciting hobbies.

Book FREE DEMO CLASSES to help them discover their interests & expand their horizons!

Book Now



Here are some sample reviews from parents, to help you to share your own experiences:

Best classes for mathematics in Erandwane/Kothrud area. Limited kids per batch and give personal attention. We had a very good experience. My daughter is happy with teaching by ***** teacher.

Very engaging and fun filled sessions for the kids .My 8 year old throughly enjoyed all the sessions. Kids get a platform to express their views on various topics. Suggestion is to make this workshop extended from 1 month to 2 months or more.

My child has made excellent growth. The teacher gives attention to every child adequately and my child is very eager to attend the classes. And the teacher also has excellent skills in art.

We have seen ***** school growing from a pretty new school to a developed school in last four years. They focus lot on academics, extra curricular  actives and lot more.  They embed a lot of fun activities with academics which makes kids picks the basics as well as advance topics pretty well.  Teachers are attentive and they provide a very elaborated feedback about the child on quarterly basis. In short it's fairly a good option for kids for their overall growth.

Highly mismanaged branch of *****. Poor planning. No proper communication with parents. Teacher retention is very low. Good teachers gets transferred to other centres. In past 3-4 years 3 principal changed. Everything they do is for name sake. Workshops/ seminars are more of a sales  pitches. 10% return of value for your money.